Technology, Web Development

Web Design Techniques That Can Harm a Website and SEO Valuation

Website designing is an art as well as science. Web designing requires artistic endeavor, visualization from the perspective of users and also great technical skills in order to convert visualized design into palpable creativity. One of the worst thing for a company is to copy the codes of other websites and then implement them on their own site. Such things lead to inadequately designed website. Moreover, it does not suffice basic requirements of user experience. Furthermore, these sites always qualify for low ranks in SEO valuations, which ultimately results in poor traffic.

Below are some web design techniques that one should avoid with objective analysis because they can either harm your site or diminish SEO valuation.

1. Use of tables in web layout

The use of tables in web layout can make a page complicated because most layout tables use so many table attributes such as Rowspan, Nested and Colspan tables. Although it is easy to design tables, but their maintenance is hard. A number of screen readers find it hard to understand tables because they have to read it in HTML displayed sequence, the content of table layout becomes puzzling while reading from left to right as well as top to bottom.

Further, it is exacerbated when a table is nested. The HTML5 allows to use tables in page layout, but HTML 4.01 does not. When CSS is used, presentation is kept separate from the HTML and the maintenance of tables in CSS is easier.

Tables might obstruct flexibility of a page that affect SEO. The nested tables takes more time to load as compared to CSS for same design.

2. Infinite scrolling

Scrolling is one of the most popular design, but it is not for all sites. Using scrolling technique depends on your website’s goals. When your goal is to stream content on continuous basis and content is flat, this is a useful technique. On the other hand, if goal of your site is to assist users to locate a particular task or compare choices, then it can hurt user experience.

3. Parallax scrolling

Parallax scrolling is a good function and widely used technique that leads to a number of loyal visitors, but still there are some issues with this function. This technique can lead to low valuation for SEO ranking. It is fine when such a site has one page of content, good visual display and images. However, when it has infographics, Google will be unable to read. Ultimately it will lead to low SEO ranking.

4. Lack of mobile configure design

Due to high infiltration of mobile, it is very important for the companies to have mobile friendly websites. According to Google’s introduction of mobile algorithm, non-mobile friendly sites are pushed down into search listing.

5. Lazy loading

Lazy loading never allow images or content to load unless users interact with that part of page. The content cannot be indexed by the spiders and it will not be able to load rest of page.

The above mentioned issues are some common reasons that can harm your website. It is very important for web owners to understand web designing techniques before applying them to their sites. Click here to learn more how to create a SEO friendly website.

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