The promotional industry considers umbrellas to be one of most effective tools for marketing. The fact that they are versatile allows brand marketers to use these in numerous kinds of businesses. Moreover, the production cost of a basic customized umbrella is reasonable and affordable.
Believe it or not, branded umbrellas are helpful and useful as they allow you to promote your brand and business. They add to the pleasantness of décor and are functional as well. They also help you expose your business to new and potential customers in unexpected settings.
Below are effective ways for you to use umbrellas to grow brand recognition and boost your business.
- Help customers escape the sun and notice your brand
If your business is located in a place that is hot and humid, a market umbrella will provide shade for people. Placing your umbrella outdoors will create a comfortable space for potential customers to get away from the heat. While resting, they are bound to look around and notice your branding. But, not everyone who takes refuge from the heat under your umbrellas become a customer.
You will surely have however, succeeded in attracting them towards your door. You may even be surprised by how many potential customers turn into regular ones. Moreover, the umbrellas provide a great place to start conversations with customers as they rest underneath your shade.
- Branded umbrellas in public places
It is not necessary for you to place your customized umbrellas outside where your business is located. You could easily partner up with a café or a local restaurant and offer to sponsor the umbrellas printed with your brand and logo. Many businesses are likely to accept the deal because they are benefitting too by providing shade to their customers. Installing umbrellas in market places with high traffic is like placing a billboard in the middle of the town square. It is convenient and bold. With umbrella printing, you can grab the attention of those that you may not be able to reach otherwise.
- Advertise at outdoor festivals
Outdoor festivals are abundant with branded items such as furniture, flags and inflatables. Umbrellas, of course are in the mix. They act as a powerful marketing tool at outdoor festivals. People out for an eventful time will take notice of your brand. Your personalized umbrellas can even garner the attention of customers for other businesses.
- Make your booth stand ou
Besides attracting new clients, umbrellas will help improve your brand image and increase growth. An umbrella branded with your business’s name and logo will most definitely engage and draw customers. Moreover, you will have a unique look that will differentiate your booth from others.
Personalized umbrellas are an innovative and creative way to market and advertise your business. They allow you to promote your brand in unexpected places and catch the attention of a great number of people. Invest in umbrellas as a marketing tool and see successful results.