Any business that has a website should know that web analytics are crucial for its success. They can provide important data that can be used for evaluating the progress of a business and then make appropriate improvements accordingly. However, this can only happen when a business selects the right web analytics software. Selecting a tool can be a daunting task because these days you can find numerous options in the market. So, how should you choose? Some of the things you need to consider when making a selection are:
Define the needs of your business
First and foremost, you need to understand the needs of your business before you select a web analytics tool to use. Figure out exactly what you wish to track and improve. There are a number of metrics that can be measured, such as SEO ranking, website traffic, subscriber growth, customer engagement, inbound links, sales lead quality, time spent on website and online sales. Make sure the web analytics tool you are considering can provide the information you require for your business. Also, it is best to ensure that the software is scalable as it should be able to accommodate the future expansion and growth of your business.
Ease of use
It is best to look for a web analytics software that boasts an easy-to-use interface. The reports that are generated should be easy to read and interpret. You can save considerable time if you look for a solution that can capture all the essential data right from one dashboard. As there are plenty of options, you will be able to find one that requires no training and offers user customization features. As a matter of fact, now you can find tools that automate web analytics such as https://www.canecto.com/, which save you a lot of time and effort and make it easier to use analytics to improve your website.
Price and additional costs
The cost of every web analytics tool is different. It is a good idea to take out some time and compare several options to shortlist those that are within your budget. Furthermore, it is not just the initial price that you need to know; you also need to look into ongoing costs. For instance, there are add-ons associated with some tools that may cost you extra. Therefore, you need to get a full cost breakdown before you make a decision because you don’t want to make the switch again.
Credibility of vendor
When going over the web analytics tools available, look for a vendor who is financially sound and has been around for a while. This information can easily be found on their website. Moreover, you can also check out relevant forums to check what other people have to say about the vendor. If most of their clients are not happy with their services, it might be a good idea to look elsewhere.
As long as you take these factors into account, you will be able to select the best web analytics tool that can optimize your business’s performance.