The domain name of your website is something that you will have to live with for a long, long time. Therefore, you should not take this decision lightly. Sure, you have lots of ideas circling in your mind, but how to select one for registering? What domain name will resonate the most and what ones should you avoid? Asking these questions is important because domain names have a huge impact in terms of click-through rate, from social media results to search, to type-in traffic, referring links, offline advertising and branding. Thus, the choice of domain name needs to be made carefully. Here are some tips that can help you in this regard:
It should be brand-able
This means that when people see or hear your domain name, it should sound like a brand. Therefore, using numbers and hyphens is not a good idea because they sound generic and not at all like a brand. You need to choose something that’s unique, brand-able and memorable all at the same time.
It should be pronounced easily
You want your customers to refer you to other clients. Word of mouth is one of the most powerful forms of marketing, but how can this happen when your domain name is difficult to pronounce? In addition, the more difficult it is to pronounce, the more difficult it will be to remember.
Keep it short
Length is also an important consideration. The fewer characters in your domain name, the easier it is for your customers to type, share, say and remember. More, it will not be shortened on social media networks and other sharing platforms.
Give preference to .com
Yes, it is 2018 and we are still discussing .com. That should tell you about the power and influence it has. The fact is that .com is the most accessible and recognized top-level-domain extension. Yes, there are other options available, but most people will automatically use .com and it is also easily memorized. If it is unavailable, you can go for .net or .co as they are next in line in terms of popularity.
First, you don’t want your domain name to be confused with someone else’s. Secondly, you don’t want any business to take any legal action against you. Therefore, you should first perform a domain check. This is a way to ascertain if the domain name you are considering is not already registered to some other business.
It should be intuitive
A good domain name is one that gives people the idea of what the website is about. When people see a domain name, they should be able to figure out what the business does and what it has to offer. This increases the chances of your target market visiting you instead of other people who are not interested in your products or services.
These are some great tips that can help you in choosing the best possible domain name that works for your business and can be used in the long-term.