Marketing

Choosing the Right Display for a Trade Show: A Short Guide

Choosing the Right Display for a Trade Show: A Short Guide

Choosing the right display for showcasing your business at a trade show is no easy feat. With such a variety of choices available in trade show displays, banners, hardware and other equipment, how do you decide which display is right for your next trade show? If you decide to consider the options, you will realize that they are seemingly endless. From custom tablecloths to pop up displays, all kinds of displays provide something unique. The only way for you to figure out which option works best for you is to take a look at the choices and then compare them with your needs.

Let’s take a look at some of the top display options that a business can use for their trade show exhibit:

Pop up displays

These are considered one of the best options for trade shows for rookies and professionals alike. They have become extremely popular because they are lightweight, easy to transport and can be set up with the minimal bit of fuss. Moreover, these displays also provide you with a large area that can be used for showing your custom graphics. These displays can also accommodate shelving and may also be equipped with brochure stands. Another advantage of using a pop up display is that you can find different types available in the market, such as fabric, standard and convertible. These are definitely a cost effective way of promoting your brand to your target audience.

Banner Stands

Another way of hanging or displaying the banners of your business is none other than banner stands. They are portable, lightweight, easy to use and can also be transported easily. Banner stands are deemed ideal for presentations and trade shows because they are visually pleasing and encourage visitors to look your way.

Accessories

You can also transform your brand by making use of accessories for your trade show exhibits. Some of the options you can explore in this category include tabletops, table cloths, monitor stands, light boxes and foam tiles. If you take initiative and use a variety of accessories and displays for showcasing what you have to offer, you are going to get the exposure you want.

When considering the different types display options for exhibiting at a trade show, there are some factors that a business has to take into account. First and foremost, it is not possible to make a choice without considering your budget. The amount of money you can spend will decide what options you can use. Apart from that, you also need to think about your end goals of attending the trade show. What do you wish to achieve? Are you after building awareness, gathering leads and boosting sales or industry networking?

For instance, if its awareness you are after, you will need to make your booth flashy and bright to attract visitors. You will have to use a lot of technology and gimmicks, but for sales, you will need to display a large number of products.

Thus, these factors need to be considered in order to choose the right display for a trade show.

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