Every business relies on its existing and new customers. While existing customers are a valuable asset of a business, it has to keep on making efforts to bring in new customers. The process of making new customers starts with lead generation. There are many ways to generate leads for your business. Here are the three most effective ones.
Three of the Best Lead Generation Methods
Offer Valuable Content on Blogs
This is one of the best ways to generate leads and is used by businesses all around the world. The best thing is that this method works for new as well as established businesses. In fact, personal brands have benefitted from this marketing strategy the most. You create a blog where you share useful posts about your industry and any other relevant topics. However, you keep the most valuable content locked. You create a lead magnet and promise to deliver the content to the customers on their emails. Eventually, customers have to provide their contact details to receive the content which can be an ebook, infographic, etc.
Introduce Live Chat Feature
This method has proven to be quite effective in obtaining the contact details from customers. It is also a way of providing instant customer support to the customers. The live chat window opens up on your website as soon as the visitor lands on it. One of your professional agents provides assistance to the visitors by answering their questions. While providing answers to the questions, the customer support representative can obtain email address. In some cases, the customer has to provide the email address before the chat starts. In either case, the customer is willing to provide the contact details because he/she is the one who needs help from the company.
Run Social Media Contests
You cannot deny the importance and effectiveness of social media contests. They give you the perfect opportunity to interact with your audience and give them a reason to interact with you. You can run these contests as many times as possible and involve all your followers in them. It could be something as simple as announcing a winner from your followers based on their interesting comment. However, designing a social media contest to make it appealing is the most challenging phase.
You can take advantage of Strutta when it comes to designing and running successful social media contests. This tool has been designed for new as well as established businesses to run sweepstakes, contests, promotions, etc. as they like. There are lots of customization options to make your campaigns look yours only.
It is important to realize here that obtaining contact details from your customers is not job done. In fact, this is where the real marketing starts. This is the point where you have to put your email marketing to good use. You have to keep coming up with new and creative ways to make your newsletters worthy of reading. Keep in mind that one loyal customer can bring in hundreds of new customers to your business.