Everybody is looking for the ideal formula of how to run a blog and many people will have lots of advice to give. A look through the guest blogging sites will reveal lots of hints and tips on what you should do to help your blog grow and some of them will be in direct contrast with each other.
The fact is that because of the diverse nature of blogs the right formula can often be quite different between them.
Although it may seem that there is no exact formula for getting it right, there are still some guidelines that any blogger should follow. By keeping to some basic guidelines of what not to do, you can help your blog to grow into what you want it to.
1 – Don’t Be Pushy
People will visit your blog for information, updates, advice and perhaps a little fun. Your blog should be easy to follow, informative and give the reader a pleasurable experience.
What your readers most definitely do not want is to be pushed into buying something or doing something and if they feel as though they are being pushed, they will no longer come back.
It is OK to sell, provided you have something that will genuinely be useful to your readers, and that you do it right. Give your readers a reason why they should buy what you are selling, then go back to the business of making your blog a pleasure to read.
2 – Don’t Forget Your Housekeeping
If somebody was to walk into a shop that was in disarray with items out of place and no idea of where to find anything, they could very well just walk out.
Make sure that your blog is neat and tidy at all times, is easy on the eye and easy to navigate.
Keep your posts well written with neatly broken passages of writing rather than walls of text that are difficult to decipher. If you find yourself having to work to understand anything on your blog, you have some housekeeping to do.
3 – Don’t Stop Listening
Another sin in blog management is to stop listening what your readers have to say. Blogs have a reply utility that allows your readers to respond directly to your posts.
This is a fantastic opportunity for direct feedback that many businesses would be glad to pay money for, so you should take full advantage of the reply facility yourself.
The feedback given can help you to know what your prospects want, and how to give them what they want. Such valuable feedback will help your blog and help to drive your business forward in the future.
4 – Don’t Lose Sight of Your Objective
Sometimes a blogger will lose sight of the purpose of their blog and begin to go off at a tangent. This will mean that your blog may not achieve what you are hoping to achieve and could also encourage your followers to go elsewhere for something they find more useful.
Whenever you post something new ask yourself whether or not it fits in with what you are trying to achieve and if it doesn’t, don’t submit.
5 – Don’t Add Fillers
If you think you should add any old post just for the sake of some new content, think again. If you begin to submit sub-quality work then it will bring down the value of your entire blog and your readers will begin to turn elsewhere. If you allow guest blogging on your site then make sure you monitor these guest blogs to be sure they are meeting the high standards you set.
With so many rights and wrongs of blogging it can be difficult to be sure of what you should and should not do. Keep to these 5 simple principles and you are part of the way to having a blog that works.
Blogging and guest blogging can be a very effective tool on the internet so it is worth making sure that you make the most of what it can offer.
This article was brought to you by Ronell Samuals. Ronell works as a freelance copywriter at a Copywriting services company in Cape Town, South Africa. Copyandco is a Copywriting