Reputation is very important especially for celebrities. Any damage to their public image can have serious implications for their career or even life, regardless of whether it’s about an actor, a politician, a crowned head or a singer. That is the reason why reputation management is so important.
On the other hand, a bad reputation manager can put clients living in the deepest black hole you can imagine.
The social media as a way to ruin self-confidence
When someone starts to be a social media star, their fans expect them to be a role model. But, more and more celebrities refuse to expose their privacy more than necessary. The fact is that social media such as Facebook, Twitter or Instagram can completely ruin someone’s self-confidence. It seems that everybody has a perfect life there. Except you! And everyone can fall into that hole at some point, including celebrities.
How many times have you had to deal with some negativity on social media? And now try to imagine what celebrities have to deal with. Even though it seems that they are heroes full of self-confidence, they are basically just people. It’s probably hard to read plenty of rumors and negative comments every single day. Because of that, many of them hire a team of reputation management to deal with the issue.
Is any publicity good publicity?
It is said that any publicity is good publicity. But nowadays that isn’t always the case. Many people in the public eye have to be careful and to keep their good image. They usually hire reputation management which creates their online profiles behind the scenes.
Believe or not, managing a celebrity’s online reputation is an all-day-long job because the Internet doesn’t sleep. Every comment or picture can spread faster than wildfire, and they need a team who will do the job for them. It includes monitoring of news articles, social media trends, or gossip blogs.
A good reputation management company such as Russells takes care of information about the celebrity daily. Their job is to give a right answer to rumors and bad comments, avoiding the deadly sins of social media such as pride, envy, gluttony, lust, sloth, wrath, and greed in the same time.
Pros and Cons social media
There are celebrities such as George Clooney, Kate Winslet, Julia Roberts, Sandra Bullock, etc who refuse to expose their lives in social media. Sometimes it seems that real superstars don’t need social media at all. Like Jennifer Aniston once said: “We work so hard to maintain some sort of life and privacy, why would we intentionally put ourselves out there?” (Harper’s Bazaar, 2016).
In the opposite, people without popularity, look for publicity which social media offer. Sometimes they do it without measure or taste. Someone should tell them that they need good reputation management to create a better picture of their life.
The truth is that a positive reputation is the best defense against smear campaigns. Over time, rumors can collect until they become a reputation problem. In those situations, it can be difficult to combat. Bad behavior and ignorance cannot last forever, and sometimes it’s too expensive to pay for such behavior.
“I don’t understand why any famous person would ever be on Twitter. The worst thing you can do is make yourself more available, right?”
(George Clooney, Esquire, 2013)